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Looked after. but it's not going to revolutionize his business. if he's doing trade shows, go down stream go, to the hotels, the economic development units, the people asking people who put trade shows on into the area and make relationships with them. start down stream. social media is way upstream. you lose business if you're not there. but it's just a hygiene factor. >> getting into the hotels, et cetera, do you co-market with them or how do you get them to pay attention to you? >> networking and relationships to his point are so important and happy clients are the ones that talk. when you ...

But it is not going to revolutionize his business. if he's doing trade shows, go downstream, go to the hotels, the economic development units, go to the people who are asking people to put trade shows on to come into the area and make relationships with them. start downstream. social media is way upstream. might get a lot of business. you'll lose business if you're not there, but it is just a hygiene factor. >> getting into the hotels, what do you do? co-market with them or how do you get them to pay attention to you? >> networking is so important and happy clients are the ones that talk becau...