Posterscope and Advertima partner to create a data- and audience-driven advertising channel
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Posterscope, a leading out-of-home and location-based marketing specialist, and Advertima, a market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-...
Source: thedrum.com