Elm: The London start-up deriving useful data for FMCG challengers
Elm: The London start-up deriving useful data for FMCG challengers Elm co-founders Emily Prevezer and Cian Kennedy. Image: Elm Irishman Cian Kennedy co-founded Elm last year to bring the advantages of data-driven decision-making to FMCG brands. “Starting a business in the middle of a pandemic has definitely come with its challenges. But it’s also given us an opportunity to help brands navigate some massive changes in shopping habits,” said Elm co-founder Cian Kennedy. Along with Emily Prevezer, Kennedy founded Elm in 2020 as a service to help brands dealing in the fast-moving consumer ...
Source: siliconrepublic.com