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With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP....
As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to deliver advantage and provide direction for growth. ...
In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our guest on this episode of the CMO...
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting relationships between law firms and their clients. ...
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting relationships…