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Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO. Today on the Passle...
Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief...
Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success. Today’s guest joins the...
Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role. ...
While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth. On this...