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There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal...
Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the CMO Series Podcast, Ed Lovatt...
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of...
Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and...
Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage...