Why Europe is leading the way in plant-based food innovation
Why Europe is leading the way in plant-based food innovation Oatly More than 20% of food launches in the UK in 2020 were vegan, compared to 11% in the US, according to data from Mintel. European consumers have a better understanding of the climate crisis, Oatly CMO John Schoolcraft said. Because of his work, Insider named Schoolcraft to our annual list of the 10 leaders transforming retail in Europe. The vegan food market is booming – but this growth doesn't occur evenly across the world. More than 20% of food launches in the UK in 2020 were vegan, according to...