Slap Global's mini musical is an indictment of agency manifestos
Slap Global When trying to put their best foot forward to prospective clients, ad agencies have been given to creating bold “manifestos” that spout profundities about their approaches to creating brand messages. But when a potential client recently asked Slap Global, the new creative company formed by ad vets Gerry Graf and Maxi Itzkoff, for its credentials, the founders delivered something completely unexpected: a mini musical. Instead of penning a lofty declaration of insightful brilliance (sometimes cloaked in witty self-effacement), the pair turned to Andrew Sherman, a composer who ha...
Source: adage.com