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MORGANTOWN — A picture, they say, is worth a thousand words and, as a man who has made his living through thousands and thousands of words over a far longer

Starting to move. you know, this all started with a really heroic former ucla basketball player named ed o'bannon who saw himself on a video game and said why is someone putting me in a video game and i am not being paid? that was the first lawsuit that really started to break down this system. this next case is a -- is the next step. but we are far from done on this issue. >> real quick on this case, a lawyer for the ncaa argued in court that why they were -- you know, why they didn't want the court to step in here, was that this would allow, if these education-related payments -- this would ...

antitrust dept Mon, Aug 11th 2014 3:43am — Mike Masnick It's long been recognized that the NCAA sports setup is a bit of a scam, in which "student" athletes make various colleges a ridiculous amount of money -- none of which actually makes it to the athletes themselves. In many cases, these are barely actually "students" at all. And while some of the athletes may later cash in by going pro, many do not. A few years ago, we wrote about a class action lawsuit brought by basketball player Ed O'Bannon over the fact that his likeness was appearing in an EA video game, and that the NCAA had basic...

Interest finally of the athletes on par with interest of the institutions, now we are rebalancing that power. >> until now, college athletes cannot monetize their talents while in school. >> you are challenging a system that has been entrenched in money, power, in a certain way of thinking for a long time. >> that changed after a video game company was the image of basketball player ed o'bannon without his permission and lost in court. >> i'd moved on, and they were still making money off of my likeness. >> since then, the ncaa studied but failed to resolve the issue. >> this is a pandora's bo...

Image and their likeness. the ncaa isn't happy with the prospect. its president mark emmert implies if the bill passes. my next guest ed o'bannon has been fighting for the rights for profits for a decade back in 1995 he led ucla to the ncaa championship. the tournament's most outstanding player. drafted by the nets. after leaving the sport he recognized his like innocence a basketball game called mc basketball 09. take a look at those images. it was being used without his consent or compensation. so in 2009, o'bannon sued the ncaa as well as the video maker ea sports. ed o'bannon wrote a book ...