How a strong nudge campaign can improve student outcomes during COVID (opinion)
Until recently, the concept of nudging -- low-cost, low-touch interventions aimed at driving people toward particular behaviors without mandating action or restricting options -- was a popular strategy with student support units across higher education. Richard H. Thaler and Cass R. Sunstein popularized this approach, based on behavioral science, in their 2008 book, Nudge, and scholars like Ben Castleman at the University of Virginia and Caroline Hoxby at Stanford University shortly thereafter adapted it for use in higher education. Recognizing that social, physical and psychological fact...