Feb 12, 2021 10:15 AM EST
Branding is important to nearly every aspect of your business, including your app. For your app to perform well in the marketplace, the application of your brand is a crucial factor. It changes how people perceive the app, and you can use that to shape the narrative around it. Successfully controlling that narrative means that you can promote your app more effectively and see a larger return on your investment. In this article, we explore how branding affects your app performance and how you can use that to increase downloads.
What Exactly is Branding?
A company s brand is more than the logo, the colors, or the style of the advertising. Those things are all byproducts of the brand. The brand is the reputation of the company based on how it represents its core values and how others perceive that company. For example, Nike s brand is not the iconic swoosh logo, it is the sense that customers will get high-quality, stylish, and athletic product ....