What we talk about when we talk about craft beer
'You don't have a lingo test in order to enjoy a beer' Author of the article: Laura Brehaut Publishing date: Feb 12, 2021 • February 12, 2021 • 9 minute read • "When you have a (craft beer) description that’s presented in this very interesting, sometimes very technical or goofy way, it raises the question of what kind of target audience is being constructed here? Who is this for?” says Lex Konnelly. Photo by Getty Images Article content “Imagine it. It’s a hot summer day. You’re six and someone has given you a Mr. Freezie. I think it’s purple. And you’v...
Source: canada.com