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In a conversation with afaqs!, Pankaj Sharma, director, consumer products division, L’Oréal India, talks about the brand's 'Beauty Squad', choice of ambassadors, and more.
Maybelline New York India has announced the appointment of actor Suhana Khan, singer and entrepreneur, Ananya Birla and internet personality, Eksha Subba.
Maybelline New York has appointed Suhana Khan, Ananya Birla, and Eksha Subba as new brand ambassadors for India, in addition to extending its brand association with PV Sindhu. The move is aimed at building a stronger connection with India's Gen Z consumers. The new ambassadors will feature in advertising campaigns and participate in brand events and initiatives, with the first campaign set to launch in April 2023. L?Oréal India, a wholly-owned subsidiary of L?Oréal S.A., has been present in India since 1994 and has 16 brands available in mass market channels.
Best Media Info: The first campaign featuring the new brand ambassadors is set to launch in April 2023| Marketing News
Mumbai: Maybelline New York, an American multinational cosmetics, skincare, fragrance and personal care company, has announced appointment of three new brand ambassadors for India -- Bollywood mega star Shah Rukh Khan's daughter Suhana Khan, Ananya Birla and Eksha Subba.