Keith Haring, Dolce & Gabbana and More: Bottles That Embrace Pop-Culture Design
Photo by Tom Arena Though bottle labels have existed since ancient Egypt, the advent of lithography in the late 1700s allowed mass-printed labels to rely more heavily on images to express a wine’s character or origin. Over the years, art has expanded the role of labels from purely informational to aspirational and even collectable, and they now convey more about a wine than language could alone. After all, wine, like art, is a sensory experience, and a bottle’s label “has to be beautiful,” says Elaina Leibee, wine director for Erewhon Market, a specialty grocery chain in California. H...
Source: winemag.com