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PRontheGO: PRontheGO: What Will Public Relations Be Like in 100 Years? We asked PR and growth experts: What is your vision on Public Relations in 100 years from now on? Which trends are you seeing now that could lead to the future vision you created? Here’s the future tendencies and forecasts on Public Relations: Human needs “Because public relations is about nurturing relationships between organizations and people affected by organizational decisions, the practice in 100 years will be fundamentally similar to what it is today. People will be still humans; and humans will still need relationships. The basic function of public relations thus will remain to nurture relationships in ways that help organizations in their business and that benefit society at large in our humanity ....