Core Forecasts 8.9% Growth in Advertising Spend in 2021
Core Forecasts 8.9% Growth in Advertising Spend in 2021 March 12, 2021 Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s largest marketing communications group Core in its latest annual review of the market. In 2020, Core estimates that the market contracted by around 14.2% to end the year at around €903.1m. This compares with €1.05bn in 2019. In Northern Ireland, meanwhile, Core estimates that the market declined by 10.7% in 2020 to £166.3m and this year it expects it to rise by 8.3% t...
Source: adworld.ie