Ellington company's subscription-based milk delivery service finds growing customer base
After nearly 10 years as CEO of Ellington-based Oakridge Dairy Farm, Seth Bahler was looking to diversify his revenue and build his company’s brand. He saw the increased consumer demand for home delivery — in the age of Amazon — but also interest in high-quality, locally-grown food. “I wanted to put a modern twist on an old [concept],” he said. So, in 2019, Bahler launched The Modern Milkman, a subscription-based service that initially provided weekly delivery of farm products — milk, eggs, cheese and butter — in Ellington and a few neighboring towns.