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It’s a little early for New Year’s resolutions, but there is no time like today (as in, every day) to improve. Today, I will no longer put so much time into crafting some emails. They are mostly disposable, not something to dwell on because, for the...
ASI Promo Insanity What’s the best promotional product? Hats off to the champion! Hats defeated water bottles & tumblers in the Promo Insanity finals to claim the crown of world’s favorite promotional product. Never the presumptive favorite, hats made a surprise run through our contest, knocking off established favorites such as bags and T-shirts on its way to the title. How did we get here? We started at the beginning of March with 16 of the most popular promotional items. We put them in a bracket and seeded them based on the total number of searches for those products last year in ESP. ...
These top industries are changing. Here’s how to grab new opportunities.
ASI Digital Expo: A Look at Industry Trends, Tips The two-day virtual event featured products, strategies and networking opportunities. As the COVID-19 pandemic lingers, ASI Show got back into the swing of things with its first trade show of 2021, held virtually on Wednesday, Feb. 3 and Thursday, Feb. 4. Hosted on the digital event site Hopin, nearly 5,300 attendees enjoyed two full days of a virtual show floor with exhibitor booths, educational sessions, keynotes and networking opportunities. ASI President and CEO Tim Andrews and Andy Cohen, senior vice president of editorial and marketing s...
Promo Suppliers Intensify Sustainability Efforts From a nationwide solar setup to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental impact. There’s a green wave rising in the promotional products industry. Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more sustainably. It’s much more than a trend or even a priority. It’s a tectonic shift occurring wi...