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Despite TikTok's Political Turmoil, Tech Platforms Pitch For Ad Deals - Vimarsana News

Despite TikTok's Political Turmoil, Tech Platforms Pitch For Ad Deals

(CTN News) - With Snap and Meta looking to take ad dollars away from TikTok, short-form video took center stage at social media and tech.............

Tech platforms make pitch for ad dollars as politics continues to roil TikTok - Vimarsana News

Tech platforms make pitch for ad dollars as politics continues to roil TikTok

TikTok is expected to generate $8.66 billion in US ad revenue this year.

TikTok: Tech platforms make pitch for ad deals as TikTok is roiled by politics - Vimarsana News

TikTok: Tech platforms make pitch for ad deals as TikTok is roiled by politics

TikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it is a fraction of the size of Google and Meta, TikTok kicked off the short-form video craze and prompted rivals to build similar features.

Tech platforms make pitch for ad deals as TikTok is roiled by politics - Vimarsana News

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form video took center stage at tech and social media companies' annual presentations to advertisers, as platforms like Snap and Meta look to capitalize on TikTok's political uncertainty in the...

Tech platforms make pitch for ad deals as TikTok is roiled by politics - Vimarsana News

Tech platforms make pitch for ad deals as TikTok is roiled by politics

(Reuters) - Short-form video took center stage at tech and social media companies' annual presentations to advertisers, as platforms like Snap and Meta look to capitalize on TikTok's political uncertainty in the U.S. to take ad dollars from their rival.