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Our money on in 2011? >> angela, since you have a product, i'll let you take this one first. >> we just opened up a store so we are doing marketing on a budget. i have a multiuse three rule. only purchase something if you can use it in three different ways. so a sandwich board, you can use it over and over and over again. that's a great marketing tool. catalogues, we have a menu, so i made sure what we got we could use in many different ways. calling cards, come to the store, and by the way, here is our spa menu. and that's something you can use in many different ways. >> and the way i think a...

Play that could give a ten-time return on investment to a sale for a major consumer products company in about two to three years. >> all right. aaron, that is very cool. i want to know more about the science behind it, but we'll get to that in another time. we'll turn to the panel. how did he do? >> i think you did a good job. i'm intrigued as he identified the problem, the solution, the market strategy. he didn't tell us what it will retail for and what it will cost. i'm missing vital information that i would need. i would take a meeting because i'm intrigued. >> i would also take a meeting. ...

Remember these two words, social media. go with the traffic is. it's on the web and on facebook and twitter. you have already got built in huge communities, whether it's business to business or business to consumer. by, you know, this month we are already over 28,000 facebook fans. if you can get the audiences, they become viral and social and they tell their friends. let your customers do the marketing for you. >> you touch on an important point. word of mouth is some of the best marketing you can get from your customers. >> the best. >> and it's free. >> and this is the last question and it'...

So if your company doesn't pay on the other side, you are not out. one thing i have learned is honesty. if you are honest with what you sell, your customer will never leave you. >> just this year, we have decided to bull doze literally all the office spaces and bull doze all the cubicles and we created an open-space environment for the sales and marketing team and it totally changed our business. we are now up in sales. our teams are working with each other much more die nam klee, and what is really exciting, i think, is that the new generation that is entering the workforce really love the ...

Face of the light industry would alarm david, but it doesn't. this industry has seen turmoil before and david only looked to his grandfather who started the company to see how to deal with change. >> my grandfather was a man of lightbulbs. he was selling them in the empire state building, going into offices and more offices replacing the light bulb. >> david's business is quickly changing to a world filled with compact fluorescents and led lights. >> i like the new law. i like to save electricity like everyone else does. >> i don't think it should be a law that we can't use the light bulb. >> ...