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Even when you’re certain your solution is the right one, it can be difficult to explain the benefits without getting bogged down in technical details. ....
KPIs tracked both before and after a product’s release to the market can tell tech teams what’s working, what isn’t and where improvements can be made. ....
While the specifics may vary, the common goal is gauging the team’s engagement, efficacy, and impact on the end product and the customer experience. ....
The essential question is how to better tie product usage data with CRM data, and the answer lies in a re-organization of tools, people and processes. ....