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With some of the other things Athos Salome has said would occur in 2024, we'd best cross our fingers and hope he's just correct about the coronal mass ejection.
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP).