News genre witnessed 27 per cent rise in viewership in 2020: BARC
TV played an important role in disseminating news and information about the pandemic. 03 Mar, 2021 - 08:13 AM IST | By indiantelevision.com Team MUMBAI: In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry. It’s no wonder then that the TV audience measurement data during the lockdown period shows that the share of news in total TV viewership tripled fr...
Source: indiantelevision.com