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TV played an important role in disseminating news and information about the pandemic. 03 Mar, 2021 - 08:13 AM IST | By indiantelevision.com Team MUMBAI: In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry. It’s no wonder then that the TV audience measurement data during the lockdown period shows that the share of news in total TV viewership tripled from its earlier average of seven per cent of total viewership. ....
The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting. ....
The yearbook offers insights and data on ‘What India Watched’ in 2020 along with trends across the pandemic-hit months with a special focus on four distinct phases Pre-Covid, Covid: During Lockdown, Covid: Unlock, and Year Ender ....
News, where BARC s own record came in for a lot of scrutiny with the arrest of its former chief executive Partho Dasgupta leading to a stopping of the rating publishing, saw a 27 per cent increase, it said. ....
IPL-13 viewership up 23% compared to IPL-12; total viewing minutes at 400 bn: BARC adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.