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20 Creative Ways To Repurpose Content As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content. Given these challenges, you're always searching for ways to make your job easier while continuing to produce high-quality content on a regular schedule. Fortunately, content repurposing is here to take some of the weight off your shoulders. At first glance, content repurposing may seem like a way to cheat the system, but it’s not. You’re reworking your ex...

Guest Posting in 2021: Amplify Brand First, Build Links Second When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. Bio 280 Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Advertisement Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide yo...

YouTube has now turned on post-roll ads -- or ads that appear at the conclusion of a clip -- by default on all monetized videos that are longer than 10 minutes. The change was noted by Search Engine Journal and in a recent Creator Insider video (below). Of course, creators who are eligible for monetization can choose to serve any combination of pre-roll, mid-roll, or post-roll ads when a video is longer than 10 minutes. (In July, YouTube actually lowered the video length threshold for mid-roll ad eligibility from 10 minutes to eight minutes). And now, all three formats are turned on by defau...

Bing Webmaster Tools Gains Features From Microsoft Clarity Microsoft is integrating features from Clarity into Bing Webmaster Tools. Bio 201 READS Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools. Clarity allows website owners to see exactly what visitors are doing on their site without infringing on visitors’ privacy. It visualizes how the site is used in the form of click & scroll heatmaps, and can even replay entire user sessions. Search Engine Journal’s Roger Montti covered all the features of Microsoft Clar...