Next 15 boss reveals thinking behind Engine Group takeover
Next 15 boss reveals thinking behind Engine Group takeover. From PR Week
Stay updated with breaking news from Engine Transformation. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Next 15 boss reveals thinking behind Engine Group takeover. From PR Week
Ad agency Engine Creative is set to merge with Next 15 agency ODD once deal goes through, with possible name change on the cards.
Lake Capital bought the wider Engine Group, including its US and APAC arms, for £100m in 2014.
Lake Capital bought Engine Group for £100m in 2014.
April 28th 2021 14:28 Content The ambition to deliver great customer experiences is universal, eternal and often feels unattainable – no matter what you do, there is more to be done; no matter how on-trend you are, the next trend is already calling. Improving your CX capability is not the answer, writes Engine Transformation CEO Emma Robertson, it’s what you do next internally that will count. Over time CX has gained importance and prominence within organisations – user interface design developed into UX, UX became UCD – and now we are all about the CX. Perhaps as a result of where ...