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Use creative technology to bridge the gap between marketing and procurement


Use creative technology to bridge the gap between marketing and procurement
Use creative technology to bridge the gap between marketing and procurement
Improvements will come from alignment, and COVID can be the catalyst for improvement rather than disruption, argues Genero CEO and co-founder Mick Entwisle.
June 29, 2021 10:29
by MICK ENTWISLE
The need for innovation in marketing has arguably never been greater. The proliferation of digital devices and channels has created a new set of challenges, but the ability to use data and technology to tailor, target, measure and evolve at speed provides extensive capabilities. The combination requires transformation both internally and externally across agency and supplier relationships, and the adoption of new ways of working. ....

World Federation Of Advertisers , Institute Of Practitioners , World Federation , Procurecon Marketing London , Engineer Model , Hybrid Model , Australian Retail , நிறுவனம் ஆஃப் ப்ர்யாக்டிஶநர்ஸ் , உலகம் கூட்டமைப்பு , கலப்பு மாதிரி , ஆஸ்திரேலிய சில்லறை ,

Agency or In-house? 'Bothism' provides the answer


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TiPi Group on why a hybrid approach works best in the in-house vs agency debate.
In marketing, we seem to love to create dichotomies – pairs of concepts organised starkly in opposition to each other. But the more we delve into these dichotomies, the more we expose them to be false: brand v performance, long v short, traditional v digital. ....

Mark Ritson , Coalition Model , Tipi Group , Titan Model , Engineer Model , Hybrid Model , In House Model , Bothist Hybrid , குறி ரிட்சன் , கூட்டணி மாதிரி , டிப்பி குழு , டைட்டன் மாதிரி , பொறியாளர் மாதிரி , கலப்பு மாதிரி , இல் வீடு மாதிரி ,