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Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone?
At a recent roundtable with food, drink and hospitality marketing leaders from The Drum Network, we asked one last question: what’s the one lever brands in this space can pull to stay ahead of the pack?
The Drum sits down with seven leading food and drink marketers to chart growing complexity, ‘nichification’, and how to build a brand in this crowded space.
Adland has a reputation for talking occasional nonsense, hidden behind initialisms and buzzwords. Here, ad execs from The Drum Network get a chance to atone, by throwing their own hated phrases into a pit.
Web3 hopefuls dream of a revolution, bringing decentralization and other power shifts. Is it small tech’s time to shine? For our AI and web3 deep dive, we asked seven experts from The Drum Network.