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D -- season. its design could be a game change. in a ware house north of san francisco. brain guard, a team of engineers led by dr. robert knight, smashed a football helmet again and again to see how it absorbs the impact. the rubber struts stretch and act as shock absorbers. no matter where the helmet is hit, the struts move. >> it mitigates the amount of force that goes to the inner shell that goes directly to your skull and brain. >> the twisting and turning of

Open up the gamut. pete: another issue going all the way down to the peewee level not just pro-the safety, the brain injuries. the safety of the helmet, players. a lot of players care about that. clock our correspondent actually just took a look at work that's gone on now to develop a better football helmet to make sure your kids are safe. take a quick look at this and we will react on the other side. >> in a warehouse north of san francisco, brain guards, team of engineers led by neuroscientist dr. robert knight bashes a prototype football helmet from every angle hitting it again and again to...

Start rob gronkowski, the gronk, about the injuries throughout his football career. as a bay area start up is trying to develop a better helmet that can reduce the number of brain injuries. claudia cowan's life for us in san francisco. claudia? >> harris, the start of football season and heartbreaking stories from nfl players makes the rollout of better helmets all the more urgent. one bay area start-up says it is designed to be a game changer. in a warehouse north of san francisco, breen guards team of engineers led by neuroscientist dr. robert knight has a helmet from every angle pretending ...