Coronation Street and Emmerdale renew major product placement deal
ITV has renewed a product placement deal with Heineken UK. Heineken's alcohol-free beer will continue to be featured in The Rovers Return and The Woolpack.
Source: digitalspy.com
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ITV brand partnership puts alcohol-free beer in Weatherfield and Emmerdale
Heineken 0.0 Draught is to be served in Coronation Street’s Rovers Return and Emmerdale’s Woolpack pubs.
Source: prolificnorth.co.uk
ITV pubs Rovers Return and Woolpack to put Heineken 0.0 on tap
Partnership designed to tackle stigma around alcohol-free beer.
Source: campaignlive.co.uk
Heineken and ITV join forces to put alcohol-free beer front and centre in two of Britain's TV pubs: Pressparty
The nation’s favourite1 alcohol-free beer Heineken 0.0 is to go on draught at Emmerdale’s Woolpack and in Coronation Street’s Rovers R
Source: pressparty.com