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/PRNewswire/ -- REI Co-op today released its 2020 financials and annual impact report, highlighting strong financial performance and its values-based approach...
Dive Brief: With the most chaotic parts of the pandemic likely in the rearview mirror, REI on Wednesday released its financials for 2020, including $2.75 billion in revenue and $0 in profit, which the company tied to its investment of $6.3 million into over 400 nonprofit partners. The retailer also said it is debt-free and in a "strong cash position." The outdoors retailer touted one million new members in 2020 and doubled its online used gear sales, according to a company press release. Used gear has been a focus for REI over the past few years especially, as the retailer has worked to incre...
REI’s ever-expanding ambitions have earned it plenty of fans—and critics—as it’s grown to dominate the outdoor industry.