Say goodbye to San Francisco's iconic Coca-Cola sign
Say goodbye to San Francisco's iconic Coca-Cola sign FacebookTwitterEmail The towering Coca-Cola billboard is shown at the downtown connector of Interstate 80 and Highway 101 to the Bay Bridge in this Sept. 20, 2013, file photo. San Francisco has issued a work permit for removal of the landmark, which has greeted drivers since 1937.George Rose/Getty Images The Coca-Cola billboard, a beacon for travelers in San Francisco since 1937, will soon disappear from the South of Market cityscape. A work permit dated Monday, Oct. 26, for removal of the sign and its support structure at Fifth and Bryant ...