Mission: Packaging specialist Eric Lausch learns to interpret consumer
School of Packaging student Eric Lausch sees promise in 3D printing and social media communication for packaging. Being successful in the hyperactive world of consumer packaged goods requires insight into what consumers need from product packaging. Figuring that out is a goal of Michigan State University School of Packaging engineer Eric Lausch. He expects technologies like 3D printing for package prototyping and interaction on social media will help him achieve that high-level of customer awareness. Lausch is one of three packaging students selected to participate in the Mission: Packaging p...
Source: packagingdigest.com