Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership
Before Adidas broke with Kanye West last fall over antisemitic public remarks, it had tolerated years of his abusive conduct behind the scenes.
Source: nytimes.com
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Kanye West's partnership with Adidas was dogged by scandal for YEARS
West was obsessed by Hitler long before the rapper went public with anti-Semitic comments in 2022, yet Adidas ignored his behavior while giving him access to a $100 million-a-year fund.
Source: dailymail.co.uk
Kanye West's Ex-Trainer Details Bizarre 2016 Mental Breakdown – VIBE.com
Kanye West reportedly filled his suitcases with pans and wrote on his bedsheets during his infamous 2016 mental breakdown, his ex trainer says.
Source: vibe.com
No Yeezy way out: Adidas tries to bounce back after Kanye West split
The partnership with Ye, formerly known as Kanye West, was the stuff of sneakerhead legend—and its demise has the shoe company scrambling to replace nearly half of its profits
Source: irishexaminer.com
Adidas plans to sell its remaining Yeezy inventory and donate proceeds
"Burning is not the solution," CEO Bjørn Gulden said this week at company's annual shareholders' meeting in Germany.
Source: cbsnews.com