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Fishing industry notable Jason Mitchell brings years of expertise to Northland open-water pro staff and product development team BEMIDJI, Minn. (December 13…

Modified 1 min ago at 1 min ago Beast Mode Northland’s new Rumble Beast triggers epic strikes from upsized predators BEMIDJI, Minn. (May 12, 2021) – Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies. The Bagley-inspired and Jarmo Rapala redesigned Beast is just the bait for alpha carnivores. It features...

Modified Dec 17th, 2020 at 9:59 AM Remembering a Legacy Innovator Northland Fishing Tackle® reflects on the life of the fishing industry maverick Ron Lindner BEMIDJI, Minn. (December 8, 2020) – On Monday, November 30th, the fishing industry lost a true giant of the sport. Ronald John Lindner, age 86, of Baxter, Minnesota, passed away peacefully in his home surrounded by his family. Ron was an epic entrepreneur driven by an infectious passion for fishing. He and his younger brother Al were true pioneers in the era of modern fishing and left their indelible mark on the fishing industry. The ...