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Adthena acquires Kantar's AdGooroo to build up search market intelligence Details 25 January 2021 Intelligence platform for paid search advertising Adthena has acquired Kantar’s paid search offering AdGooroo. The move is said to bolster Adthena’s standing as the leader in search market intelligence for both brands and agencies. Through this acquisition, Kantar's clients will be able to tap into Adthena’s AI-powered search intelligence product suite. Ian O’Rourke, CEO and founder of Adthena, said the acquisition will enable Adthena to break n...

Samir Patel has spent the past eight years at the marketing agency Blue State by Andy Ricketts Free email bulletins

Comic Relief appoints Samir Patel as new CEO Samir Patel, has been appointed as the new Chief Executive of Comic Relief. Samir has over 20 years of international digital, grassroot campaigns and communications experience and will join the charity from Blue State where he is the Head of Insights and Innovation and part of the senior management team leading Blue State in Europe. Comic Relief Chair, Eric Salama, said: “The world needs Comic Relief more than ever before. To be able to achieve our goals, alongside our relationship with our partners and the BBC, we need to become digital in...