Cetera Acquires Financial Services Firm BAR Financial LLC Ownership Model Chosen as BAR's Succession Strategy for Continued Growth News provided by Share this article LOS ANGELES, Jan. 13, 2021 /PRNewswire/ -- Cetera ® has acquired BAR Financial, a financial services firm comprising nearly 300 independent financial professionals, 25 employees, and nearly $4 billion AUM on Cetera's My Advice Architect ® advisory platform. Through this transaction, the details of which were not disclosed, BAR has transitioned to become a Cetera-owned, region-managed group, allowing BAR to retain its brand au...