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Spencer Platt/Getty Images Business owners wanting to exit should keep following pre-existing maintenance or growth strategies. Strengthening through marketing and other efforts puts you in the best position to negotiate a sale. Build a sales funnel, manage potential risks, and demonstrate and communicate your company's value. Most companies aren't likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca's purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision to pursue an exit should influence each area of the business since everything will now work in support of this goal. That decision doesn't mean operations will change.