Detailed text transcripts for TV channel - MSNBC - 20140713:15:45:00
From espn.com. >> i'm just joining in. >> we're talking about the larger legacy lebron would like to lead off the basketball court. >> i think it looks remarkably different from the first part of his career. so far, i think it looked for a lot of us that he was part of that jordan blueprint. very successful commercially. obviously, the relationship with nike, that he was building his brand kind of that way. and he's the first probably social media superstar that we've had in sports. but now with that thoughtful letter, it's clear to him that he felt -- he feels as if his legacy hinges on how h...