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Reliance Brands Ltd is in talks to fully acquire actor Alia Bhatt's children wear brand Ed-a-Mamma for ₹300-350 crore, as per a new report. | Bollywood
Reliance's mega deal: Mukesh Ambani acquires Ed-a-Mamma, the venture by Alia Bhatt, for a staggering Rs 300-350 crores! Details inside
Alia Bhatt's kids wear brand Ed-A-Mamma's e-commerce website was launched in April 2021
Reliance Brands is reportedly in talks to acquire actress Alia Bhatt's children's wear brand Ed-a-Mamma. The acquisition is expected to strengthen Reliance's children's wear portfolio and give it a greater toehold in the kidswear market. The eco-friendly brand operates primarily online but is also sold through retail chains such as Shoppers Stop and Lifestyle.
Ed-a-Mamma Reliance news: Isha Ambani Piramal-headed Reliance Brands Ltd is in talks to acquire Ed-a-Mamma, Alia Bhatt's children-wear brand. The takeover could mean Rs 300 to 350 crore changing hands, industry executives said. They added that the deal would "give Reliance a greater toehold in the kidswear market.", Companies News, Times Now