Familiarity Breeds Crowdfunding Donations
Familiarity Breeds Crowdfunding Donations April 13, 2021 Crowdfunding and social media donors are more likely to give to family members or a friend than a stranger but when asked specifically about giving generally during the pandemic, they were slightly more likely to give to strangers. More than half of crowdfunding or social media donors (52.5%) contribute to a family member or close friend compared with nearly one-third (29.3%) who contribute to a stranger. When asked specifically about giving generally during the COVID-19 pandemic, 38.5% of all donors said they gave to strangers and 47...