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"glitch: the rise and fall of hq trivia" starts right now. see ya. it's time to meet the clock. >> are you tired of linear and non-interactive television. >> if you've won this game, you now have a chance to answer the jackpot question. >> don't even know what linear non-interactive television means? >> you're right for $32,000. are you tired of the sort of television that just happens at you. >> well, let's see what you've won. >> it's a honeymoon trip to hawaii on your 50th anniversary. >> that you just sit in front of like a couch potato. >> hello? what's this? something wrong? ...

And the ceo and we can hire a camera crew to follow you around and make it a reality show. >> we have a camera crew here, right? you getting dressed in the morning. >> you know, talking to the audience and saying like what tie should i wear to the investor meeting today? the blue one or black one? you can get interactive feedback. >> it's like kawcomedian turnin into a "truman show." it could be huge. the company would be on the world stage. >> i'm just like this is -- >>i it's kooky. >> kooky idea. >> uh-huh. >> it just seems comical. but he was just desperate to figure something out to get s...

Colin fell into the role of the chief technology officer and effectively, rus started to be the coo, the chief operating officer. but the problem was that they were both kind of competing to be the ceo. the face of the company, the one who controlled the money. >> colin had very clear ideas about what he wanted to create in the world. and his ambition was to appreciate culture, right? to build the next version of television. that's a gargantuan undertaking. so i think he felt the pressure to try to live up to that. he was an awesome collaborator. he was also really challenging. i mean, it was ...

Arm, rappers, football players, hillary clinton dab. >> things were really breaking down behind the scenes and a lot of it stemmed from this divide from rus and colin into what company this was. >> rus and colin did have different visions for the company. rus was about blowing hq trivia into a massive thing like let's get bigger prizes and celebrities to host and that's the future of hq. we're going to build this into a massive show. >> if we could get millions of people to engage for 15 minutes, seven-days a week, that's incredibly powerful. >> my understanding from colin was we need to build...

Tiny screen for a long time. it's got to feel like it's really big. then, kind of as a favor, because scott's one of my best friends, out of all the people that auditioned, i took scott's footage and used it to develop the prototype. >> all right, first question. where was the viral video "double rainbow" filmed? >> once the people in charge saw that, they couldn't separate him from the app. >> yosemite national park is the correct answer? it's so beautiful! congrats to those of you who made it to the next round. >> i think auditioned for hq in april and in may, they said, like, hey, man, you ...