colin fell into the role of the chief technology officer and effectively, rus started to be the coo, the chief operating officer. but the problem was that they were both kind of competing to be the ceo. the face of the company, the one who controlled the money. >> colin had very clear ideas about what he wanted to create in the world. and his ambition was to appreciate culture, right? to build the next version of television. that's a gargantuan undertaking. so i think he felt the pressure to try to live up to that. he was an awesome collaborator. he was also really challenging. i mean, it was not a picnic to work with colin. he had strong ideas. he was not shy about sharing his ideas. he drove the people who worked for him incredibly hard and he didn't suffer fools. he was a total pain in the ass.