"If you're still marketing to white cis males, you're alienating more than half your players"
"Women don't sell video games." That's one of the attitudes allegedly expressed by Ubisoft's marketing department and management on 2018's Assassin's Creed Odyssey, mandating the game needed a playable male as an alternative to Kassandra. But Kulpreet Virdi, founder of the fan movement Assassin's Creed Sisterhood, is urging games firms to move beyond this outdated perception -- and she believes the way new releases are promoted is crucial. "It's a really backwards way of thinking," she says. "When you market your game to men, you're ultimately ostracising 50% of your playerbase... There's a m...
Source: gamesindustry.biz