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Senior promotions part of raft across firm's UK offices

"Women don't sell video games." That's one of the attitudes allegedly expressed by Ubisoft's marketing department and management on 2018's Assassin's Creed Odyssey, mandating the game needed a playable male as an alternative to Kassandra. But Kulpreet Virdi, founder of the fan movement Assassin's Creed Sisterhood, is urging games firms to move beyond this outdated perception -- and she believes the way new releases are promoted is crucial. "It's a really backwards way of thinking," she says. "When you market your game to men, you're ultimately ostracising 50% of your playerbase... There's a m...

80% 80 Mythical Valhalla presents one of the best Assassin's Creed titles in a long while, blending myth and realty into something fun and jaw-dropping for the new console generation. It's such a shame that glitches and computer bugs have ruined some of the fun. 8 It’s safe to say that in the two years since the previous game was released, I have been  dying for another  Assassin’s Creed. And I think we all know how excited I was back at the end of April when the game was announced – over half a year later I am still buzzing from that initial adrenaline rush. And now it’s he...