Why does every advert look the same? Blame Corporate Memphis
Getty Images / WIRED The illustration style is flat, geometric, figurative, and usually made up of solid colours. Nondescript figures are plastered across train stations and bus stops, from fintech company MoneyFarm, to Trainline, to the Viagra delivery service GetEddie. Even Transport for London’s own branding, with a special place in the history of Modernist graphic design, has started to replicate the style. It’s an aesthetic that’s often referred to as ‘Corporate Memphis’, and it’s become the definitive style for big tech and small startups, relentlessly imitated and increasi...
Source: wired.co.uk