Twitter Outlines its Olympic Tie-In Tools, Provides Tips for Brand Campaigns
Published July 21, 2021 Andrew Hutchinson Content and Social Media Manager With the games of the 32nd Olympiad about to kick-off in Tokyo, after a year's delay due to the pandemic, and amid ongoing uncertainty with Japan's COVID situation, Twitter has today outlined how it's looking to help users take part in discussion around the event, which also includes how brands can tap into the surrounding trends for their tie-in marketing efforts. First off, as has become the norm for major events, Twitter is adding custom hashtag emojis (or 'hashflags' as some know them), both for the event itself an...
Source: socialmediatoday.com