How to pitch startups to venture heads at P&G, Mars
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Venture capital arms at P&G, Mars, AB InBev and Kraft Heinz are continuing to review and fund startups, even as the pandemic rages on. But major CPG companies take different approaches to investing in startups, with some looking to get in on the ground floor with founders who have little beyond an idea and others focusing on more mature businesses. Here are what four heads of venture capital arms at major CPGs look for in companies before they write a check ...
Source: businessinsider.com