Page 22 - Evolve Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

German appliance brand Neff unveils first Aussie brand campaign April 8, 2021 2:40 Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left. The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category. It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events. The campaign shows how NEFF appliances, as part of shared...

Shopper Media hires new head of platform with strong DOOH focus April 6, 2021 2:44 Shopper Media has hired James Poole for a newly created role of head of platform, with a remit and focus on enhancing its Digital Out-Of-Home (DOOH) network. Poole brings extensive DOOH experience to the job, having previously worked across digital capability and content management at Cartology, as well as in digital solution delivery at JC Decaux and Adshel. Jamie Hollebone & James Poole Shopper Media head of revenue, Jamie Hollebone, said Poole will further transform the business and drive greater innovation...

April 6, 2021 3:42 Beem It has launched a new social-led marketing campaign, introducing its new bill payment functionality and ‘Adulting Made Easy’ positioning. The light-hearted campaign centres around the new feature of the Beem It app to pay bills with BPAY, and shows off how the app can make paying bills simple when going through the trials and difficulties of  ‘adulting’. Situations shown to be made easier with Beem It include killing plants with love, carrying too much shopping on a bus to save money, and avoiding doing chores. The campaign planning and execution has been man...

April 1, 2021 10:30 Melbourne-based advertising agency AdUnion is aiming to simplify the process of measuring the effectiveness of TV ads via a new TV attribution platform for advertisers. Mumbrella can reveal the platform will provide advertisers with a clearer cost-per-sale metric for high-impact and high-value Connected TV (CTV) buying. Connected TV and BVOD have developed into hot topics within the television advertising space, but there continues to be disagreement over media strategies, with buyers reluctant to take more of the pie away from tried and test linear TV advertising. AdUnio...

April 1, 2021 4:25 Nine has announced that Travel Guides will return in April with all-new episodes, and including international destinations once again. The last series of the program was an all-domestic affair, with the teams reviewing all-Australian destinations after COVID-19 forced the series to film locally. The new series will cover a mix of overseas and local destinations, including Greece, Mauritius, South Korea, Cambodia, South Australia, and the Kimberley in far north-western Australia. Nine confirmed to Mumbrella that of the all-new episodes, some were filmed pre-COVID and others...