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Gut health claims: How brands communicate gut health benefits creatively - Vimarsana News

Gut health claims: How brands communicate gut health benefits creatively

In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?

Clasado and Probi synbiotic increases lactate and SCFA production: Study - Vimarsana News

Clasado and Probi synbiotic increases lactate and SCFA production: Study

Clasado and Probi's new synbiotic concept increases production of lactate and short-chain fatty acids to provide superior benefits when combined, according to new research.

Lumina Intelligence: What works in the world of biotics? - Vimarsana News

Lumina Intelligence: What works in the world of biotics?

The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.

Lumina Intelligence: What works in the world of biotics? - Vimarsana News

Lumina Intelligence: What works in the world of biotics?

The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.

Day 2 agenda at Probiota 2024 in Milan - Vimarsana News

Day 2 agenda at Probiota 2024 in Milan

The second day of Probiota will feature presentations from representatives from Holland & Barrett, ResBiotic Nutrition, Thorne Healthtech, BIOHM Health and many more.